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Prefer to text? Text PendiumExtra · extragum.com · Scanned Mar 27, 2026
We asked ChatGPT, Claude, Gemini, and AI Overviews 9 questions a buyer would ask, with no context and as up to 2 buyer personas. Extra was named in 40 of 100 answers. Asked about the brand directly, 4 of 4 answers described it.
AI names Extra ahead of: PUR Gum, Simply Gum, Orbit
AI visibility score
Good
Extra competitors in AI answers
Answers that named each brand
Questions to win
1of 9 questions
No AI answer to this question named Extra yet. No other brand shows up in most of the answers either, so they are open.
Named most in these answers
Share of the 12 answers to these questions.
Start with
Enter your site. We'll set up your agent, ask AI the questions your buyers ask, and track Extra as a competitor in your results.
Questions where AI recommends someone else
A sample of the questions buyers ask, and whether ChatGPT, Claude, Gemini, and AI Overviews named Extra in each answer.
Share of buying answers
56% on ChatGPT48% on Claude28% on Gemini28% on AI Overviews40/100And 4 more questions in the full report.
Perplexity was not part of this scan.
What AI says
Where AI gets its information
Counts are pages cited from each site.
Other sites
Retailers
amazon.com6Forums
Full report
Total absence in social confidence and 'pocket essential' query categories where consumers look for stress relief and preparedness
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About Extra
Extra is a leading sugar-free chewing gum brand under the Mars Wrigley portfolio, focused on providing long-lasting flavor and a refreshing experience. The brand positions itself as a lifestyle companion that helps consumers maintain focus, manage distractions, and enjoy small, positive moments throughout their day.
