What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Technology (FinTech)/Digits

AI Visibility & Sentiment

Digits

Digits is an AI-powered accounting and financial management platform designed for startups, small businesses, and accounting firms. The platform automates bookkeeping, categorization, and financial reporting 24/7, replacing cluttered spreadsheets with intuitive, real-time insights.

Active Monitoring

Financial Technology (FinTech)

AI Visibility Score

46/100

Moderate

Sentiment Score

63/100

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Digits today.

Digits has a low overall AI visibility score of 38/100. While Digits performs well in brand-specific queries, it is missing from broader searches related to key use cases and is being outperformed by competitors like Xero and QuickBooks.

Working in your favor

Digits performs strongly for queries directly referencing the brand, consistently achieving top positions across ChatGPT, Claude, Gemini, and AI Overviews for queries like "What do you know about Digits?" and "is digits legit for handling business finances"

Digits demonstrates good performance for "Modern Accounting Reputation & Sentiment" queries such as "what are people saying about digits for automated bookkeeping?"

Gaps to close

Digits is not mentioned in any responses related to "Modernizing Finance Tech Stacks," "Operational Automation & Time Savings," or "Real-time Financial Intelligence" queries.

No persona performance was tested, indicating a gap in understanding how Digits resonates with specific user segments.

Opportunities

Improve content and SEO to target broader queries related to accounting automation, real-time financial intelligence, and modern finance tech stacks for startups.

Develop content and strategies tailored to specific user personas (e.g., Series A startup founders, finance managers) to increase relevance and visibility.

Address the mixed sentiment observed across platforms like ChatGPT, Claude and Gemini by actively monitoring and managing brand reputation online.

Highest-Impact Actions

Create content targeting "Modernizing Finance Tech Stacks," "Operational Automation & Time Savings," and "Real-time Financial Intelligence".

Digits is completely absent from these searches, representing a significant missed opportunity to reach potential customers actively seeking solutions in these areas.

Develop and optimize content for the query "recommend an accounting tool for a fast growing tech startup..."

This query represents a high-intent search from Digits target audience, and presents a strong opportunity to position Digits as a leading solution

Conduct persona research and tailor content/SEO strategies to specific user segments (e.g., startup founders, finance managers).

Understanding and targeting specific personas can improve the relevance and effectiveness of Digits's content, leading to higher visibility and engagement.

Overview

Mission

AI-native accounting that works for you 24/7 - automated bookkeeping, real-time categorization, and intuitive financial insights that go beyond spreadsheets, all with bank-grade security.

Current State

Visibility Landscape

A high-level view of how Digits performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Xero51 mentions

QuickBooks46 mentions

QuickBooks Online31 mentions

Ramp25 mentions

Brex21 mentions

Stripe17 mentions

Pilot15 mentions

Dext11 mentions

QBO11 mentions

Digits11 mentions

Bench10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Digits's AI visibility.

Key Findings

Strength

Digits demonstrates good performance for "Modern Accounting Reputation & Sentiment" queries such as "what are people saying about digits for automated bookkeeping?"

Gap

Digits is not mentioned in any responses related to "Modernizing Finance Tech Stacks," "Operational Automation & Time Savings," or "Real-time Financial Intelligence" queries.

Recommended Actions

Create content targeting "Modernizing Finance Tech Stacks," "Operational Automation & Time Savings," and "Real-time Financial Intelligence".

Digits is completely absent from these searches, representing a significant missed opportunity to reach potential customers actively seeking solutions in these areas.

Develop and optimize content for the query "recommend an accounting tool for a fast growing tech startup..."

This query represents a high-intent search from Digits target audience, and presents a strong opportunity to position Digits as a leading solution

Conduct persona research and tailor content/SEO strategies to specific user segments (e.g., startup founders, finance managers).

Understanding and targeting specific personas can improve the relevance and effectiveness of Digits's content, leading to higher visibility and engagement.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Finance Tech Stacks(2 queries)

“recommend an accounting tool for a fast growing tech startup that's tired of excel”

0/4 platforms mentioned

ChatGPT

1.QuickBooks Online Advanced

2.Xero

3.Zoho Books

4.Zoho

5.Zoho CRM

+14 more

Claude

1.QuickBooks Online

2.Xero

3.Pilot

4.Bench

5.NetSuite

+4 more

Gemini

1.QuickBooks Online

2.Gusto

3.Stripe

4.Salesforce

5.Xero

+24 more

AI Overviews

1.Power BI

2.Tableau

3.Sigma

4.Google Sheets

5.Google Sheets

+1 more

“what should our finance tech stack look like for a series a company”

0/4 platforms mentioned

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Startup Burn Rate Calculator: Track Your Runway

aioverviews.com

Web1 ref

Burn Rate: How to Manage Your Cash Runway

aioverviews.com

Web1 ref

Burn Rate Calculator: Track Your Startup's Runway

aioverviews.com

Web1 ref

How to Visualize Your Cash Runway and Burn Rate

aioverviews.com

Web1 ref

Burn Rate & Runway Calculator - Startup Cash Flow Tool

aioverviews.com

Web1 ref

Creating financial reports : r/Bookkeeping

reddit.com

Forum1 ref

What is the fastest and best way to catch up on preparing ...

linkedin.com

Social1 ref

7 Essential Steps to Streamline Your Month-End Close ...

oracle.com

Web1 ref

How to Speed Up the Month-End Close Process

proformative.com

Web1 ref

Don't Pay For Accounting Software Until You See These 4 ...

youtube.com

Video1 ref

Digits vs Quickbooks: Get a side-by-side comparison between Digits and QuickBooks Online, and see why modern businesses choose Digits for AI-native accounting software.

aioverviews.com

Web1 ref

New AI Accounting Platforms to replace QuickBooks: Puzzle is a true AI GL. Looks like it would work well with startups. Digits seems to work with a tech stack and aggregates data into an AI GL.

aioverviews.com

Web1 ref

AI Startup Digits Takes on QuickBooks with the World's ...: ... Digits empowers SMBs to better manage key financial metrics such as cash flow, burn, revenue, and expenses. Leading companies that rely on ...

aioverviews.com

Web1 ref

Digits vs. QBO: A Toe to Toe Comparison of Two Very ...: For many firms, the practical answer is both: QBO for established processes and ecosystem depth; Digits for AI-powered bookkeeping lift and ...

aioverviews.com

Web1 ref

digits.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Digits's communication style and personality

Digits communicates with a confident, modern, and approachable tone that positions AI as a helpful partner rather than intimidating technology. The brand voice is professional yet conversational, using clear language to demystify complex financial concepts. There's an underlying sense of innovation and forward-thinking, balanced with reassurance about security and reliability. The messaging emphasizes ease, automation, and empowerment - helping businesses focus on growth rather than spreadsheets.

Core Tone Traits

Confident & Innovative

Positions itself as the future of accounting with bold claims like 'AI-native' and 'first' in category

Approachable & Clear

Makes complex financial technology accessible through simple, jargon-free language

Reassuring & Trustworthy

Emphasizes security, reliability, and human-in-the-loop options to build confidence

Empowering & Efficient

Focuses on giving time back to users and enabling them to focus on what matters

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 2, 2026.