What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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ABC Supply Co. Inc.

Visibility93

Vibe97

Businesses/Wholesale Distribution/ABC Supply Co. Inc.

AI Visibility & Sentiment

ABC Supply Co. Inc.

ABC Supply Co. Inc. is the largest wholesale distributor of roofing and select exterior and interior building products in North America. The company serves as a vital link in the construction supply chain by providing professional contractors with the materials, logistics, and digital tools required for residential and commercial building projects.

Active Monitoring

maps.app.goo.gl/ABC123fake

Wholesale Distribution

AI Visibility Score

93/100

Excellent

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ABC Supply Co. Inc. today.

ABC Supply Co. Inc. commands a dominant position in the AI ecosystem, consistently securing the top-ranked spot across all major LLMs and AI Overviews for core distribution and procurement queries. While the brand is the undisputed authority for product sourcing, there is a clear strategic gap in capturing the narrative around digital construction management and project efficiency software.

Working in your favor

Secured #1 ranking across ChatGPT, Claude, Gemini, and AI Overviews for critical building material sourcing queries.

Maintains perfect visibility for both the Efficiency-Driven General Contractor and Technical Procurement Coordinator personas.

Exerts strong brand authority in 'core' supply chain and wholesale distribution discussions, outperforming competitors like SRS Distribution and Gulfeagle Supply.

Gaps to close

Complete absence in discussions regarding site management and project efficiency software for contractors.

Failure to capture aspirational reach categories beyond direct product sourcing.

Underutilization of content that positions the brand as a partner in digital transformation for residential construction.

Opportunities

Bridge the 'efficiency' gap by creating content that links wholesale supply to digital project management workflows.

Expand AI footprint into technical contractor resource content to capture non-procurement, value-add queries.

Leverage current #1 search dominance to integrate service-level narratives into AI-generated responses.

Highest-Impact Actions

Develop and syndicate thought leadership content regarding 'Digital-First Construction Site Management'.

Currently missing from project management discussions, ABC Supply has the brand authority to become the go-to resource for contractors seeking both materials and digital efficiency.

Optimize existing digital resources to address 'aspirational' queries related to high-level construction planning and project optimization.

Expanding into broader industry advisory roles will solidify the brand's position as a holistic partner rather than just a product supplier.

Refine technical documentation and service descriptions to better align with the language of project management software.

Aligning the brand's vocabulary with the specific tools contractors use for project management will increase the likelihood of being cited in software-related queries.

Value Proposition

An employee-first, contractor-centric philosophy that positions the firm as a service company dedicated to being the easiest distributor to work with through specialized rooftop delivery, advanced digital ordering tools, and professional logistics.

Overview

Mission

To be the biggest, best and easiest service company distributing select exterior and interior building products. We will be recognized as an employee-first company producing world-class associate engagement, customer engagement, and financial results.

Products & Services

Steep-Slope Roofing materialsSiding and Stucco systemsWindows and DoorsLogistics and Rooftop delivery servicesDigital account management and ordering via myABCsupply

Current State

Visibility Landscape

A high-level view of how ABC Supply Co. Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	50	100
“What do you know about ABC Supply Co. Inc.? What do they do and what's their reputation?”	Positive	Positive	Neutral	Positive
Core2q Product/service category queries	97	80	97	97
“what are the best places to get roof shingles and siding in bulk for commercial projects”	#1	#1	#1	#1
“what are the most reliable wholesale distributors for roofing and windows in the US”	#1	#1	#1	#1
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“best software tools for residential contractors to manage project invoices and orders”	No	No	No	No

“What do you know about ABC Supply Co. Inc.? What do they do and what's their reputation?”

Positive

Neutral

Positive

“what are the best places to get roof shingles and siding in bulk for commercial projects”

“what are the most reliable wholesale distributors for roofing and windows in the US”

“best software tools for residential contractors to manage project invoices and orders”

Brand Ecosystem

ABC Supply Co. Inc.

15 mentions

SRS Distribution

srsdistribution.com

9 mentions

Gulfeagle Supply

gulfeaglesupply.com

5 mentions

Owens Corning

5 mentions

Carolina Atlantic

carolinaatlantic.com

5 mentions

L&W Supply

lwsupply.com

4 mentions

Home Depot

ir.homedepot.com

3 mentions

Silvaris

silvaris.com

3 mentions

The Roof Store

3 mentions

GAF

gaf.com

3 mentions

Mid-Atlantic Roofing Supply

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ABC Supply Co. Inc.'s AI visibility.

Key Findings

Strength

Secured #1 ranking across ChatGPT, Claude, Gemini, and AI Overviews for critical building material sourcing queries.

Strength

Maintains perfect visibility for both the Efficiency-Driven General Contractor and Technical Procurement Coordinator personas.

Strength

Exerts strong brand authority in 'core' supply chain and wholesale distribution discussions, outperforming competitors like SRS Distribution and Gulfeagle Supply.

Recommended Actions

Develop and syndicate thought leadership content regarding 'Digital-First Construction Site Management'.

Currently missing from project management discussions, ABC Supply has the brand authority to become the go-to resource for contractors seeking both materials and digital efficiency.

Optimize existing digital resources to address 'aspirational' queries related to high-level construction planning and project optimization.

Expanding into broader industry advisory roles will solidify the brand's position as a holistic partner rather than just a product supplier.

Refine technical documentation and service descriptions to better align with the language of project management software.

Aligning the brand's vocabulary with the specific tools contractors use for project management will increase the likelihood of being cited in software-related queries.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building Material Sourcing & Selection(1 query)

“what are the best places to get roof shingles and siding in bulk for commercial projects”

3/4 platforms mentioned

Core

ChatGPT

1.ABC Supply Co., Inc.

2.SRS Distribution

3.Home Depot

4.QXO (Beacon Roofing Supply)

5.US LBM (Universal Supply)

+7 more

Claude

1.Carolina Atlantic

2.Silvaris

3.The Roof Store

4.GAF

5.Owens Corning

+3 more

Gemini

1.ABC Supply Co., Inc.

2.SRS Distribution

3.L&W Supply

4.Carolina Atlantic

5.Mid-Atlantic Roofing Supply

+5 more

AI Overviews

1.ABC Supply Co.

2.SRS Distribution (SRS Building Products)

3.Beacon Roofing Supply

4.RWC Building Products

5.Van Boxel Building Supply

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

For Homeowners

abcsupply.com

ABC Supply Co. Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

ABC Supply Co. Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.