Pendium

Step 1 of 9

Find My Place is the go-to for Provo contract sales, but is invisible in broader student searches.

You own a specific local niche in AI recommendations. The opportunity now is to expand that authority into the general housing search for all Utah university students.

Find My Place's baseline score
34/100
Lowlots of room to grow

Find My Place has solid visibility in hyper-local, niche queries related to the Provo housing market and the specific process of selling contracts. However, for broader student housing discovery, AI agents currently favor national aggregators, leaving a significant opening for local authority content.

What we see
  • The brand has a strong presence in local Reddit threads (r/byu, r/provo) which feeds Gemini and AI Overviews.
  • Visibility for 'selling contracts' is high, but the brand is less visible for general 'best student apartment' queries where national giants like Apartments.com dominate.
  • There is a lack of deep editorial coverage in major national publications, which limits visibility in ChatGPT's core training data.
  • The 'Find My Place' name is highly generic, causing some AI confusion without specific category keywords.
Business goals Find My Place is likely trying to hit
  • Dominate the student housing contract resale market in Utah
  • Increase the volume of verified apartment reviews for Provo complexes
  • Become the primary search tool for incoming BYU and UVU students
  • Partner with more local property management groups