Pendium

Step 1 of 9

AI agents lean on Dunlop Sports brands as the canonical answers for technical golf and racket equipment.

Your visibility is excellent across the board. The strategy now is to defend your lead and capture the 'alternative to Titleist' conversation.

Dunlop Sports Americas's baseline score
82/100
Excellent

Dunlop Sports Americas enjoys some of the highest AI visibility in the sporting goods sector due to its clear brand segmentation and deep editorial coverage. Srixon and Cleveland are treated as 'safe' and 'top-tier' recommendations by all major models. The primary opportunity lies in deepening the technical 'why' behind these recommendations to prevent rivals from chipping away at your authority.

What we see
  • Srixon and Cleveland have massive editorial footprints that drive high scores on ChatGPT and Claude.
  • XXIO owns the 'premium senior golf' niche in AI responses, with almost no competition for that specific intent.
  • Dunlop Tennis visibility is strong but faces stiff competition from Wilson and Babolat in 'best overall racket' prompts.
  • The ASICS golf shoe partnership is a significant visibility booster in footwear-related discovery queries.
  • Squash prompts are almost entirely dominated by Dunlop, representing a near-monopoly on AI recommendations in that niche.
Business goals Dunlop Sports Americas is likely trying to hit
  • Increase market share for Srixon golf balls against Titleist
  • Maintain Cleveland Golf's position as the top choice for wedges
  • Expand XXIO's footprint in the premium/senior golf segment
  • Solidify Dunlop's leadership in the squash and tennis ball markets
  • Drive direct-to-consumer sales via the unified multi-brand storefront