Pendium

Step 1 of 9

Capital Economics owns the 'independent macro' space in AI answers, but specialized niche firms are gaining ground.

You have a commanding lead in institutional trust, and the next phase is capturing specific sectoral discovery before competitors can claim those niches.

Capital Economics's baseline score
64/100
Good

Capital Economics enjoys a strong reputation among AI agents due to a deep archive of authoritative citations. While you are a default recommendation for global macro, there is a strategic opportunity to dominate more specific, high-value tactical queries where AI agents currently lack a clear winner.

What we see
  • The brand has a massive 'citation footprint' in high-quality training data like the FT and WSJ, which makes it a default choice for macro-related queries in ChatGPT.
  • While visibility is high for general 'macro' terms, there is a gap in AI recommendations for specific sector-level queries (e.g., commercial property or emerging markets).
  • Competitors like Oxford Economics often rank higher in Gemini because of more aggressive SEO-focused content structures on their public pages.
  • AI Overviews consistently surface the brand when users ask about 'independent' research, a key brand differentiator that Google's index has mapped clearly.
Business goals Capital Economics is likely trying to hit
  • Secure more long-term subscriptions from institutional investment firms
  • Expand presence within corporate strategy and CFO suites
  • Maintain status as the most cited independent research firm in global media
  • Convert free newsletter readers into premium dashboard users