Pendium

Step 1 of 9

Brookings owns the policy conversation in AI — the strategy now is about defending the lead in emerging categories.

With an elite visibility score, Brookings is already the reference point. Here is where the signal is strongest and where competitors are looking for openings.

Brookings's baseline score
89/100
Excellent

Brookings holds a dominant position in the AI visibility landscape, functioning as a canonical source for policy and economics. It is consistently named across all platforms as a top-tier recommendation, driven by decades of editorial and academic citations.

What we see
  • Brookings has a near-perfect citation record across major newspapers, which heavily weights ChatGPT's and Claude's internal knowledge.
  • Google AI Overviews frequently pulls from Brookings for high-intent policy questions due to its high domain authority.
  • There is a massive competitive lead in economic policy mentions compared to peer institutions like AEI or Cato.
  • Individual scholar names are strong enough to trigger AI mentions even without the 'Brookings' brand being explicitly requested.
  • Some 'adjacent' technology policy topics are currently dominated by newer tech-focused think tanks, representing a growth area.
Business goals Brookings is likely trying to hit
  • Maintain status as the primary source for non-partisan policy data
  • Ensure individual experts are the first names mentioned by AI for specific topics
  • Drive high-quality traffic to long-form research reports and books
  • Secure more citations from global media outlets and government bodies